Close your eyes and think of a warm summer breeze, a cold bottle of beer, the beach, a handful friends and nothing else on your mind than enjoying yourself in this beautiful and extraordinary world. For all intents and purposes, this is the idea behind vanery. It is not about coming out of nowhere, saying “hey I am the all-round man, doing anything an inch better than everybody else”.

Vanery is not for everyone. Besides our philosophy, we produce limited and handcrafted fashion with a hidden notion behind every product. We are not up to being famous, so that this is not an introduction about the people behind vanery, it is just about selling fashion for clever and cool people getting the idea behind our label, it is just about the brand:

vanery – pure and simple.